Digital marketers today are operating in a drastically different landscape from what they encountered 10 years ago. The best, most successful digital marketers know the importance of agility when it comes to engaging today’s fast-moving, always-on consumers. And while these 10 facts certainly don’t paint the full picture, they’re worth knowing for any marketer who hopes to win in the digital landscape:
Here are 10 unknown facts about Digital Marketing in 2022;
1. Youtube is the King of Digital Marketing
YouTube outperforms the duo (Facebook and Twitter) in terms of engagement and bounce rate. unknown facts about Digital Marketing. Youtube has a large database of 1.5 billion users, accounting for one-third of all internet users. YouTube receives more engagement than Facebook, Twitter, or any other popular social media platform.
Youtube deals with visual content that users find appealing. The bounce rate is inversely proportional to engagement. The higher the engagement, the lower the bounce rate.
2. Search Engine Optimisation is the game changer
Approximately 60% of marketers say that improving their SEO strategy is their top marketing priority. SEO is a type of inbound marketing that is as important as the search engine algorithm. unknown facts about Digital Marketing. The algorithm is constantly changing, making it difficult for experts to keep up with the changing trend. The most effective way to defeat this beast is to use both off-page and on-page techniques. We hope that these strategies will assist you in expanding your business on digital platforms. For more information, please contact Drive Digital or leave a comment in the box below.
3. Cross-Device Marketing is an effective marketing strategy.
Brands that lack an effective cross-device marketing strategy will undoubtedly fall behind their competitors. Cross-device transactions that begin on a computer begin on a smartphone, while those that begin on a smartphone begin on a computer. That is, marketers must recognize consumers wherever they are or risk losing a sale to a competitor who can. unknown facts about Digital Marketing
4. Sales are boosted by location-based technology.
Because of the global proliferation of smartphones, more people than ever before are walking around with location-enabled devices in their pockets. According to Accenture, there will be more than 2.5 billion smartphone users worldwide in 2019. unknown facts about Digital Marketing
5. Video Content Will Dominate in The Next Few Years
Many publishers believe that video content will outperform many social media handles in the coming years. Investors are advised to spend more on video content in order to compete with the market. unknown facts about Digital Marketing. They must stay current with the trend. Everyone is shifting to web streaming services such as Netflix and Amazon Prime.
Cable TV has lost many subscribers in recent years, while Netflix, the web’s most popular streaming service, has added 8 million more subscribers in the fourth quarter of 2021.
6. Tiktok is a rising digital marketing king.
Yes, you read that correctly. Influence marketing is a multibillion-dollar industry in digital marketing. As Tiktok approaches 1 billion users, more brands are spending money on advertising on the platform. unknown facts about Digital Marketing. Influencers play a significant role in this because a large number of people follow influencers and their work, which has multiplied searches by 198x (times) and is still growing.
TikTok users in the United States spend an average of 68 minutes per day on the website, with music clips soundtracking 50 minutes of 15-second videos. The majority of the content consists of lip-syncing, dancing, and comedy skits. It is primarily appealing to young people. TikTok has the youngest user base of any social media site, with 68 percent under 30 and 28 percent under 18.
7. The average consumer’s attention span is dwindling
The average consumer’s attention span has shrunk to 8 seconds. If the load time is too long or the content creation is inadequate, customers will abandon the website. unknown facts about Digital Marketing. The company should precisely optimize its website to reduce load time. Proper formatting is also a cause of low consumer attention because it makes the website difficult to use and confusing.
8. Video is displacing written content.
According to a survey, people prefer video content over written content because written content becomes boring. Four out of five people said that video content about a company’s product or service is more engaging. unknown facts about Digital Marketing. The company should put more emphasis on video content.
9. Youth are Control Social Media
Millions of Millennials (adults born in the early twenty-first century) spend their time online. In terms of population, people aged 21 to 35 have surpassed babies as the largest living generation. unknown facts about Digital Marketing. unknown facts about Digital Marketing They are known for their rapid adoption of new technologies. Companies target them via social media because they may be potential customers.
10. Personalization is no longer an option.
According to Epsilon research, 80 percent of customers are more likely to do business with companies that provide personalized experiences; additionally, unknown facts about Digital Marketing consumers shop three times more frequently with companies that deliver on their personalization promises.