If you are reading this, chances are that you are thinking about getting started with email marketing. Benefits of Email Marketing, Whether you have just opened your first email marketing account or you have been using it for years, there are many benefits of doing so. Let’s take a look at why and how you might use email to promote your business or services.
Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner.
You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. That’s why email marketing is important when it comes to small business marketing.
In order to make a decision on whether or not it’s right for your business, it’s important to know the benefits of email marketing.
Before we get into the many benefits of email marketing, one of the top benefits can affect your bottom line and therefore needs to be mentioned right away.
Here Are 5 Benefits of Email Marketing ;
1. Increase Awareness and Brand Awareness
Brand awareness is the way in which consumers recognize and remember your business. Benefits of Email Marketing, The greater the brand awareness you have, the more audiences will be familiar with your logo, messaging, and products.
Email marketing can do wonders for your brand awareness. It can get your name in the news, on blogs and websites, and on the minds of your customers. It can also get your brand mentioned in articles and on social media platforms. This can increase your brand’s awareness and can increase brand equity. When a customer is more aware of your brand, they are more likely to purchase from your company.
Brand awareness is important because it helps audiences understand, recall, and become comfortable with your branding and products. If you can build brand awareness among your target demographic, you can help your brand become top-of-mind when these consumers are ready to research and make a purchase.
Brand awareness is often seen as the first stage of the marketing funnel. Benefits of Email Marketing, By creating brand awareness, you can cast a wide net across your audience of potential buyers. From there, you can funnel leads towards the research and decision-making processes, and eventually the buying process.
2. Increase Engagement
People like to receive emails. They like to receive emails that are engaging, timely, relevant and helpful. Email marketing has a better engagement rate than other channels. Benefits of Email Marketing, In fact, it has an engagement rate of 84%. This is due to the fact that email marketing is immediate, personalized, and provides real-time updates.
According to Forrester Research, confirmation emails receive the highest open and read rates. So the next time a customer purchases a product, don’t send just a confirmation mail – add some promotions for complementary products. Share corporate membership plans, promote newsletters, address FAQs, and provide information on customer care and product return policies. Be aware, however, that various countries have different regulations around types of email. Commercial messages (such as making an offer) may have rules and restrictions that differ from those that are considered transactional.
3. Increased brand recognition
Many people who are brand new to marketing will ask, “What is the difference between email marketing and other forms of marketing?” The short answer is that email marketing has the potential to increase brand recognition. Many customers are brand new to your business. Benefits of Email Marketing, They may not have heard of you or your products. When they receive your emails, they might click on a link or open an attachment.
So, why is brand recognition important? Brand recognition strengthens the buyer and consumer relationship. The more you can reassure customers your product is the brand to trust, the stronger your brand recognition is likely to become. Having strong brand recognition improves user experience, increases customer trust, and reduces price sensitivity.
This is great, but not as good as seeing your brand name in their email box. Brand recognition is important for many reasons, but one of the main reasons is that it can help you get more leads. Brand recognition is one of the best ways to increase your leads and sales.
4. Advance your Digital Marketing Strategy
If you are an experienced digital marketer, you will know that there are advantages to using email marketing. Benefits of Email Marketing, You can use this channel to test drive new products, update existing customers on new product releases, and send offers directly from the platform.
The ascendancy of digital has become integral across all organizations, not simply those with a tech focus. Organizations recognize the need to invest heavily in digitally enabled strategies and digital-first business models. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth.
5. Grow Your List
If you are running a business that does not currently have a list, you can easily create one with a few clicks. It is as easy as creating an account on Lead Pages and filling out some simple forms. You can then track your list and see what type of customers you are attracting.
The more subscribers you have, the more opportunities you have to book services, sell products, and earn money through affiliate links and display ads. Your email list is one of the most valuable assets your business has. The audience on your email list already wants to hear from you, and are usually the most prepared to buy. Unlike social media or SEO marketing where you have to fight unknown algorithms to be seen, your email list can send your message straight to your customers’ inboxes.
Bottom line
Email marketing is not only a good way to promote your product or service, but it is also a good way to earn sales. If you have a product or service that people would be interested in, then email marketing is a great way to get their attention. You can use email marketing to promote your products or services and attract new customers.
