The use of automation tools has skyrocketed in recent years. Seventy-five percent of top marketers currently use some type of marketing automation, and half of those report an increase in conversions thanks to the tools they’ve used. Best Marketing Automation Tools Available to You, These systems, when coupled with other conversion tools, may substantially improve your company’s efficiency.
Here are the 15 Best Marketing Automation Tools Available to You;
As a complete growth package, HubSpot comprises HubSpot CRM as well as sales software, marketing tools, and support software. By centralizing your data and expansion efforts, you may free up a wealth of automation possibilities that would be prohibitive with many technologies. HubSpot’s stand-alone marketing automation features let you construct conditional processes of any complexity quickly and easily using a visual board.
2. Many Chat
Email is just one part of marketing automation. Envision being able to automate some of the most common questions and answers you get from consumers across all your platforms. Best Marketing Automation Tools Available to You, Many Chat is a chatbot that can do this action on many messaging platforms, including Facebook Messenger, Instagram DM, WhatsApp, and SMS.
With the help of Many Chat’s premade templates and straightforward UI, you can have your own bot up and running in no time. The user data you collect may also be shared with other applications like a customer relationship management system.
The e-commerce and software as a service (SaaS) sectors are only two of the many that Moosend services as an email marketing automation platform. Email marketing automation enables you to deliver targeted email campaigns to contacts based on their shown interest in a product or service using sophisticated website monitoring and triggers. Best Marketing Automation Tools Available to You, To reach prospective buyers who have abandoned shopping carts without making a purchase, you may put up a trolley abandonment series.
4. Omni send
Omni send was developed as an e-commerce-specific multi-channel marketing automation tool. By providing robust automated procedures, you can get up and running fast with retailer-preferred sample content. Best Marketing Automation Tools Available to You, Email, text message, Facebook Messenger, push alerts, and more can all be integrated into a single automated process using Omni send.
Workflows, forms, landing pages, pop-ups, and emails can all be made quickly and easily with the help of Omni send’s user-friendly visual builder and templates.
5. Engage Bay
Engage Bay is another another marketing automation software catering to the needs of SMEs. The program has several functions, such as website chat, social media management, and email marketing. Best Marketing Automation Tools Available to You, Features like as A/B testing, SMS marketing, push alerts, abandoned cart recovery and reminders, automated answers, ready-made responses, and more are also noteworthy.
Ontraport stands out from the crowd of marketing automation platforms because it is an automation program built from the ground up for sole proprietors, one-man shows, and tiny enterprises. Best Marketing Automation Tools Available to You, Email marketing, landing pages, reports, and ecommerce are just a few of the many small company administration and development tools available in addition to CRM and marketing automation.
Ontraport’s attention to reporting and insights is one of its most appealing features. Ontraport, in contrast to certain other platforms, provides transparent information about the success of your efforts.
The popular automation software included in SendinBlue, which is part of the SendinBlue digital marketing platform, may be used by both novice and seasoned investors. By using SendinBlue, you can make your email campaigns mobile-friendly from the ground up or by modifying existing templates. SendInBlue also allows you to conduct SMS campaigns. Reporting and lead evaluation are examples of more complex capabilities.
8. Active Campaign
With Active Campaign, small businesses have access to a unified platform for email marketing, marketing automation, and customer relationship management. Best Marketing Automation Tools Available to You, Active Campaign’s marketing automation capabilities are its strongest suit. In terms of functionality, it’s hard to find a more complete option than this.
The reliability of this service is among the highest available. No one with little technical knowledge or experience should try to use this program. It’s more time- and energy-intensive to understand, but once you do, the platform’s considerable capability becomes apparent.
9. Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a cloud automation service that targets large businesses with the time and resources to master the platform’s ins and outs. You can be certain that your campaigns will be successful thanks to the various tools at your disposal for automating engagement with your current connections.
These tools include CRM integration, email marketing, support for leads, and return on investment reporting. All user activity on your website may be monitored, and a forecast result can be formulated according to your specifications. Best Marketing Automation Tools Available to You, All in all, this helps your marketing efforts go smoother and your sales staff save time and energy.
Keap (formerly Infusionsoft) has been around since 2001, and in that time it has assisted hundreds of merchants in meeting their sales, revenue, and client acquisition targets. The Keap community seems to be most active amongst small firms and sole proprietors, but from what I’ve seen, it’s made up of a diverse group of people.
Depending on a contact’s top magnet of choice, their email open/click rates, and other contact property data, you may put up rather sophisticated solution trees.
Established in 2006, Marketo is a leader in the marketing automation space. After being purchased, Adobe incorporated it into its own marketing cloud. With Adobe integration, you’ll have a potent corporate marketing automation and optimization bundle at your disposal if you utilize Adobe Analytics for data measurement and Adobe Target for testing and customization. Best Marketing Automation Tools Available to You, Small-business owners may find the product too pricey since it is designed for large corporations.
12. Get Response
With its numerous tiers and features, GetResponse is a powerful marketing automation tool. The low-priced email marketing package offers standard autoresponder functions, premade designs, and a contact list of up to a thousand people. Drip campaigns, contact scoring, event-based automation, ecommerce monitoring, and more are just some of the advanced capabilities available in GetResponse’s more expensive tiers of service.
The majority of this program’s features are intuitive. The tool is effective in most cases, yet it shines when used with more basic functions like email newsletters. Complex conditional logic and marketing automation might make the platform more challenging to operate with.
Drip is a marketing automation solution that stands out because of its exclusive attention to the e-commerce sector. It boasts compatibility with “virtually any marketing approach you wish to activate,” making it one of the “most open” platforms available. Best Marketing Automation Tools Available to You, As an added bonus, he is very adept at communicating through electronic mail.
Unlimited email sending, pre-made processes, and cross-channel promotion are just some of the email marketing and automation tools available. Customization and in-depth research are other hallmarks. Drip is an excellent e-commerce marketing automation platform.
As far as I can tell, Mautic is the only open-source marketing automation tool available here. Also, he is a newcomer to the scene, having started out in 2014. Still, Mautic has expanded swiftly and seems to be winning favor with IT giants. Today, more than XNUMX languages may be used using Mautic, which is used by over XNUMX organizations.
15. Omni send
Designed specifically with e-commerce in mind, Omni send is an all-in-one marketing automation system. Promising potent automated processes and making it easy to get started with pre-built templates made with e-commerce in mind. Best Marketing Automation Tools Available to You, Email, text message, Facebook Messenger, push alerts, and more can all be integrated into a single automated process using Omni send.
Omni send’s visual builder and pre-made templates make it simple to design and implement complex workflows, forms, landing pages, pop-ups, and emails.