In the last two years, a significant number of technology businesses have shifted their attention to using their skills to find solutions to difficulties brought on by the epidemic. Digital Marketing Trends In Health Tech Industry At the same time, a great number of healthcare firms that would not necessarily have been historically thought to be tech companies have turned their focus to technology and the potential that it has to revolutionize the delivery of the goods and services that they provide.
Here are the top Digital Marketing Trends In Health Tech Industry;
1. Remote Healthcare and Telemedicine
During the first several months of the epidemic, the proportion of healthcare consultations conducted remotely increased from 0.1% to 43.5%. According to Deloitte analysts, most of us are pleased with this and will continue to use virtual visits. Digital Marketing Trends In Health Tech Industry The reasons for this growth are evident, but even if communicable illnesses are excluded, there are several compelling reasons to build capacities to assess, diagnose, and treat patients remotely. This movement has the potential to save lives by drastically extending access to medical care in rural locations and countries where physicians are in limited supply (such as China and India).
New generation wearable devices are equipped with heart rate, stress, and blood oxygen monitors to provide this, allowing healthcare providers to precisely monitor vital indicators in real-time. Digital Marketing Trends In Health Tech Industry The epidemic has even resulted in the construction of “virtual hospital wards,” in which centralized communication infrastructure is utilized to monitor the care of many patients, all of whom are at home. A more advanced version of this concept may be seen in the “Virtual ER” pilot project being developed at the Pennsylvania Center for Emergency Medicine.
2. Extended reality for clinical training and treatment
Extended reality (XR) is a phrase that encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) (MR). All of them include glasses or headsets that modify our experience of the world, either by immersing us in totally virtual settings (VR) or by superimposing virtual features over real-time photographs of our surroundings (AR/MR).
They all have the potential to be game changers in the healthcare industry. Digital Marketing Trends In the Health Tech Industry VR headsets are used to teach physicians and surgeons, enabling them to get intimately familiar with the workings of the human body without endangering patients or necessitating the use of medical cadavers.
VR is also employed in therapy. This may be used as part of treatment to teach children with autism social and coping skills. It’s also been used to help with chronic pain, anxiety, and even schizophrenia, where therapies have been devised to enable patients to work through their anxieties and psychosis in safe and non-threatening situations.
In 2022, the number of AR applications in healthcare will also increase. Digital Marketing Trends In Health Tech Industry The AccuVein system, for example, is intended to make it simpler for physicians and nurses to discover veins while giving injections by detecting the heat signature of the blood flow and marking it on the patient’s arm. Microsoft’s HoloLens technology is utilized in operating rooms, where it allows the surgeon to get real-time information about what they are seeing and share their perspective with other professionals or students who may be present.
3. Digital Twins and Simulations
Digital twins are swiftly gaining traction in a variety of sectors, as part of a trend that includes developing models based on real-world data that can be used to imitate any system or process. Digital Marketing Trends In Health Tech Industry This trend in healthcare includes the concept of the “virtual patient” – computerized models of humans used to test medications and treatments in order to reduce the time it takes to bring new medicines from the design stage into widespread usage.
This may initially be limited to models or simulations of specific organs or systems. However, progress toward practical models that replicate complete bodies is being made. Digital Marketing Trends In Health Tech Industry Current research indicates that this is still a long way off as a feasible option, but we will see progress toward this aim in 2022.
Digital twins of human organs and systems are becoming a reality, allowing clinicians to investigate diverse illnesses and test therapies without endangering individual patients and decreasing the need for costly human or animal experiments. The Living Heart Project, which began in 2014 with the goal of creating an open-source digital twin of the human heart, is an excellent example.
Similarly, the Neurotwin project, a European Union Pathfinder initiative, studies the interplay of electrical fields in the brain, with the goal of developing novel Alzheimer’s disease therapies. Digital Marketing Trends In Health Tech Industry Because of its potential to assist the healthcare business in developing therapies more rapidly and cost-effectively, digital twin technology is seen as one of the most significant healthcare tech trends for 2022.
4. Personalization
It’s territory we’ve covered before, but it still holds true for 2022 and beyond. As far back as five years ago, healthcare consumers were listing personalized interactions with providers as a top priority. Digital Marketing Trends In Health Tech Industry And yet, in 2020 an estimated 71% of healthcare service providers still performed at subpar levels for smoothness of operations regarding patient interactions and communications. Techniques for personalization can help your practice buck this downward trend.
5. IoT and Wearable Devices
Cutting-edge automation methods combined with contemporary machine learning algorithms are well-suited to making future healthcare dreams a reality. IoT is a critical component in the advancement of healthcare. Digital Marketing Trends In Health Tech Industry So much so that the two names are often mixed up and even used interchangeably. At its foundation, IoT combines complex hardware configurations such as diverse devices and sensors with enhanced connectivity to allow a real-time seamless network of networked devices for data collecting and monitoring. What does this imply for the healthcare industry?
To begin with, it may make the operation of smart wearable devices and the broader healthcare network system easier. Various medical monitoring equipment, such as blood oxygen meters, heart rate indicators, blood pressure monitors, and IV drop meters, may be linked to a patient’s bed and remotely monitored by nurses in real-time. Digital Marketing Trends In Health Tech Industry The gadgets may also be designed to notify nurses when a patient’s predetermined condition changes. Healthcare has become more accessible and timely as smart gadgets such as smart fitness bands and smartwatches have advanced.
