COVID-19 was a landmark event in education because it changed the way we teach and learn. Digital Marketing Trends In The Edtech Industry Finding EdTech Digital Marketing Trends and techniques to reach farther into digital channels, as well as improving current content to adapt to the changing industrial environment, has become vital as we approach 2022.
With all of the new learnings in mind, digital marketing should focus on expanding its reach via digital media and successfully explaining how online education platforms are changing their strategy, courses, and online experience. The reliance on technology and the internet has increased the importance of digital/technological adoption across all sectors, including education.
Here are the top Digital Marketing Trends In The Edtech Industry in 2022;
1. Management of Digital Data in Schools
Previously, schools collaborated with the school administration team to perform daily operations activities such as attendance management, timetable management, school admission, fee records, alumni data, and other responsibilities.
Digital Marketing Trends In The Edtech Industry However, there is a growing increase in student data in schools today, as well as a requirement for immediate access to the data. Digital data management and Student Information Management solutions will be available in 2022. This not only automates this complicated data administration but also aids in the efficiency of planning and creating different classroom procedures.
2. Technology is increasingly being used to stream live classes.
The years 2020 and 2021 showed us that learning can take place outside of conventional brick-and-mortar schools. Edtech solutions that allow students to see life lessons or recorded versions later are increasingly being used in progressive classrooms. Digital Marketing Trends In The Edtech Industry Online classes and live lessons guarantee that students continue to study even when they are forced to remain at home.
Live class technologies have also enabled students to access courses from all around the globe. Schools may now access a worldwide data pool of students, offer these courses at affordable pricing, and establish their name and credibility as a global institution prepared for the future of education.
3. Virtual Reality (VR) and Augmented Reality (AR) Immersive Learning (AR)
According to online studies, the utilization of AR and VR in education may exceed $5.3 billion by 2023. When opposed to conventional textbook-driven education, which is primarily passive, combining AR and VR in the classroom makes the learning experience more interesting for pupils. Digital Marketing Trends In The Edtech Industry It aids in the visualization of difficult ideas such as human anatomy or complicated technical schematics. Furthermore, the usage of smartphones and the widespread availability of VR equipment make it simpler for instructors to incorporate this technology into the classroom.
The metaverse, a network of 3D worlds, is arrived, and educational technology companies are starting to build immersive experiences for students. According to HolonIQ, spending on AR and VR technologies is estimated to reach $12.6 billion by 2025, more than double the projected spending on AI and ML. Digital Marketing Trends In The Edtech Industry In education, AR may add virtual components to real-world settings to increase student engagement and link educators and students deeper, while VR can immerse users in entirely simulated and realistic surroundings.
Augmented Reality gives students a better picture of an item. allows one to interact with virtual things while also seeing the actual surroundings This is the capability of combining real-time experience with digital data. AR uses QR codes, geolocation data, or the object recognition function to do this. With the use of a headset or glasses, virtual reality enables you to immerse yourself in an artificially manufactured environment. Digital Marketing Trends In The Edtech Industry Despite the expensive expense of adopting technology, VR and AR technologies make lectures more engaging, interactive, and enjoyable.
4. Video Learning
Because it keeps students’ attention from kindergarten through job training, this is one of the most interesting and dynamic techniques of learning. There are several sorts of instructional films that may be created utilizing various applications and platforms with no prior knowledge. Digital Marketing Trends In The Edtech Industry Video footage has gained in popularity as an instructional tool as cellphones, webcams, and other devices have become more widely available. Teachers manage and distribute films during class or give them to students as homework, and as a consequence, they report favorable benefits to the overall learning process.
5. Blockchain innovation
Recently, students from India’s prestigious technical and research university, IIT-Kanpur, were handed their degrees in digital form as part of the National Blockchain Project, which was inaugurated by our country’s honorable Prime Minister. Blockchain is a new tech trend in this field. Digital Marketing Trends In The Edtech Industry The term ‘blockchain’ is taken from digital databases, sometimes known as ‘ledgers,’ in which information is kept as ‘blocks,’ and these blocks are linked together to create ‘chains.’
Today’s tech sector trends demand for more digitization, which necessitates the development of more secure and safe systems capable of tracking student activities, maintaining academic records, and accessing individual student papers without the danger of forgery or manipulation. Digital Marketing Trends In The Edtech Industry This is where blockchain comes in, by allowing for the development of a decentralized, secure, and transparent education technology.
FINAL THOUGHTS
These are just a few examples of the industry trends that will dominate the education sector by the year 2022. According to the predictions of industry professionals, the next year will also see the introduction of a great number of new teaching instruments that will fundamentally alter the educational landscape.
There is a lot that educators have a lot to look forward to in 2022, including the use of gamification in the classroom, the usage of artificial learning, and analytical learning. Because of these new tools and trends, instructors will have the ability to concentrate on new classroom skills and provide students with broader learning objectives.
