Google Ads is the digital advertising arm of Google. It’s one of the most popular ways for small and big businesses to reach their target market. Google Ads and how can it benefit businesses, The Google Ads platform offers a variety of different services, including display, search, and social media ads. Let’s take a look at what Google Ads is, its key features and how it can benefit your business.
Google Ads lets businesses pay to highlight their website. Based on the keywords they bid for, the quality score, and other factors, websites can appear in various google search results.
Let’s understand what Google Ads (previously known as Google AdWords) is all about, its relevance for your business, and the different ways in which it can add value to your marketing efforts.
What is Google Ads and how can it benefit businesses?
Google Ads is the digital advertising arm of Google. It’s one of the most popular ways for small and big businesses to reach their target market. The Google Ads platform offers a variety of different services, including display, search, and social media ads. Let’s take a look at what Google Ads and how can it benefit businesses is, its key features and how it can benefit your business.
Marketers and salespersons know the importance of quality leads. At the end of the day, your ad campaign should meet the objectives of your brand. With Google improving its algorithms every passing day, you can be assured of reaching your target audience.
Key Features of Google Ads and how can it benefit businesses
Google Ads includes a wide range of different functionality, both in the platform and within its various services. Let’s take a look at Google Ads and how can it benefit businesses , some of the key features of Google Ads: Free – There’s a lot to love about Google Ads. It’s completely free to create and run ads. The platform also offers a free campaign management tool for managing your entire campaign, as well as tools for managing specific ad groups, keywords, and budget.
You can choose to bid for specific long-tail keywords or shorter ones. While the former lets you target potential customers with high intent, the latter may get you higher traction with fewer leads.
SEO – On top of everything else, Google Ads is known for ranking highly in search engine results pages. This is achieved by using a combination of ads and relevant content to bring the page to the top of the SERPs. Keyword research, alt text, and other relevant information is all exchanged between the ad and the page.
PPC – One of Google Ads’s key selling points is its breadth of functionality. This includes everything from display ads to search ads to social media ads. Let’s take a look at some of the different types of Google Ads: Auto-PLR – With this ad type, your ads are automatically personalized to your audience. You can set up the ads to appear at specific times, in specific locations, or even with a pre-defined ad format.
Auto-PLR with Targeting – The ads can be set up to appear only to your target audience, which can be a great way to increase your profits by targeting your ideal customers. PPC with Targeting – One of the most granular ad types on the Google Ads platform, PPC with targeting allows you to create ads that are both relevant and display ads at the same time.
Let’s say you’re advertising on social media or websites where the primary intent of the user is to browse the web or engage on social media. Your ad has to be exciting and powerful enough to sway users.
1. How to Create a Google Ads Campaign
The first step in creating a new campaign is choosing your advertising objective. After you choose this objective, you will be guided in choosing your goals. This goal will help you determine the best campaign type to reach your intended audience.
Like most advertising ventures, the early stages of Google Ads are all about getting your story straight. You can either use the free platform or the Ads product on Google’s website to create your campaign. Google Ads and how can it benefit businesses, Once you’ve got the basics of your campaign set up, you can begin to build momentum. Your first step is to acquire leads.
When you first start generating sales, the easiest way to start is to partner with an email marketing provider. Once you’ve got some leads, you can then test the waters with email marketing campaigns. If you decide that email marketing is right for you, then you can move onto setting up your campaign. Once your campaign is set up, you can begin to test variations on the themes that are most relevant to your business.
This will help you to determine which variations work best for your audience and which ones need work. Once your experiment is complete, you’ll have some insight into what elements of your campaign worked and what needed improvement.
2. The Different Types of Google Ads
Google Ads has three main Types of Ads: Display Ads – These are ads that appear on a website. Google Ads and how can it benefit businesses, Search Ads – These are ads that appear on a search result page. Social Media Ads – These appear as share or like ads on social media platforms.
Google will try different combinations of your headlines and descriptions until it identifies the most effective combination, customizing copy to reach potential customers at the right time. These ad types have a drawback in that each headline must work well with all the others, delivering a clear message no matter what order they appear.
However, the automation factor means you have little control over what exactly your ad will say. Google does its best to keep the content relevant to the pages you specify. If you’re selling different product lines or even just one range of products, you can upload a page feed for Google to create these ad types.
3. Using Video Ads on the Google Ads Platform
While it’s definitely a nice addition to have if you’re already running video ads, the Google Ads platform shouldn’t be relied on as your primary video ad platform. Google Ads and how can it benefit businesses, If you’re going to use the Google Ads platform to create and run video ads, you should consider using the Video Ads service. This is the only ad type available on the platform that uses actual video.
You can create compelling Video campaigns with a range of ad formats to engage customers in different ways on YouTube and through Google video partners.
- Skippable in-stream ads play before, during, or after other videos. After the ad plays for 5 seconds, the viewer is given the option to skip it.
- Non-skippable in-stream ads are designed to allow you to reach customers with your entire message and are 15 seconds or less.
- Bumper ads are a short video ad format, designed to allow you to reach customers broadly and increase awareness of your brand by using a short, memorable message. Bumper ads are just 6 seconds or less, and viewers can’t skip the ad.
- In-feed video ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.
4. Getting Started with Organic Advertising on the Google Ads Platform
Like most advertising ventures, the early stages of Google Ads are all about getting your story straight. You can either use the free platform or the Ads product on Google’s website to create your campaign. Google Ads and how can it benefit businesses, Once you’ve got the basics of your campaign set up, you can begin to build momentum. Your first step is to acquire leads.
When you first start generating sales, the easiest way to start is to partner with an email marketing provider. Once you’ve got some leads, you can then test the waters with email marketing campaigns. If you decide that email marketing is right for you, then you can move onto setting up your campaign. Once your campaign is set up, you can begin to test variations on the themes that are most relevant to your business.
This will help you to determine which variations work best for your audience and which ones need work. Once your experiment is complete, you’ll have some insight into what elements of your campaign worked and what needed improvement.
Google Ads allow you to advertise and promote your products and services when users search relevant keywords. When done right, it has the potential to turbo-charge leads and sales.
Let’s take a look at what Google Ads and how can it benefit businesses are, how they work, and jump into the exact process you can use to set it up for your business today.
Conclusion
Google Ads is one of the most popular ways for small businesses to get their messages across to their target audience. What’s great about Google Ads and how can it benefit businesses is that it offers a variety of different formats and services, making it easy for businesses of all sizes to find a solution for their advertising needs. With so many different options available, it’s very easy to find the right combination of ads for your campaign.
