Have you ever stopped to wonder why your website traffic is so low? If you’re like most businesses, you probably gave up after a few minutes of looking at the poor results your website was getting. The Ultimate Guide to Generate More Website Traffic , After all, how could your site not be getting any traffic? Well, the truth is that no matter how much content you have on your site or how excited you are about what you do, traffic to your website isn’t rising to the occasion.
Where there’s traffic, there’s hope.
Because every visit is a chance for something good to happen.
That’s why increasing website traffic is the first goal of most digital marketing strategies. It’s the equivalent of traditional marketing’s goal of brand awareness.
If we’re going to spend all this time, energy (and maybe money) to generate traffic, let’s first spend a few minutes to understand the sources of website traffic, how they’re defined and how they’re measured.
You see, even though we create content for our websites to showcase our latest creations and upcoming events, this doesn’t necessarily mean that other businesses will come to visit them as well. The Ultimate Guide to Generate More Website Traffic , If you’re struggling to get more people visiting your website for whatever reason, then this article is for you! It contains everything that you need to know about generating more traffic to it and making sure that those visitors are actually interested in what you have to offer.
Here are The Ultimate Guide to Generate More Website Traffic ;
1 . What is more likely to get a person to your website?
When your website is optimized for search, you’ll have a better chance of driving potential customers there. Do some keyword research to find out which keywords people use when searching online for what you sell, and include those keywords in your tags, titles, and content.
When you optimize your website with the latest SEO techniques, search engines will rank your website higher in search results and potential customers are more likely to find your business during their search. If you don’t have the know-how to do this yourself, an SEO expert can help.
It’s important to remember that not all visitors to your site will become customers. Some people will just get around to your site after you’ve closed. If you want to increase your chances of converting these visitors into customers, then you need to get them interested in your goods or services in the first place. The Ultimate Guide to Generate More Website Traffic , To get people interested in your site, you need to provide them with reasons to visit it.
Think about what your visitors might be interested in and create content that cements that interest. If you have a range of different topics to cover, you’ll have a much easier time getting potential customers interested in what you have to say.
2. Why it’s important to have great content
There are many marketers who are under the impression that they must have ‘great content’ in order to be successful on the internet. While this may have worked in the past, the truth is that having great content isn’t necessary for you to be successful on the internet today. The Ultimate Guide to Generate More Website Traffic ,
In fact, some of the highest Google ranking websites don’t have much content at all! A study conducted by Wix.com found that the most popular content on the Wix.com website is image and video content that is associated with the Wix.com logo.
What’s more, the study also discovered that the most important factors for a website to rank well on any search engine were the website’s architecture and its content. The Ultimate Guide to Generate More Website Traffic , Your website doesn’t have to have the most impressive content in the world in order for you to rank well for various search terms. In fact, the content itself is more important than having the most impressive design.
For companies that do partake in creating significant exciting content, the benefits are vast. Internally and external, content can provide a wealth of new value for your business. And, while content creation might not be traditionally considered to be a sales technique, it ties in very smoothly with marketing campaigns.
3. How to build quality relationships with your potential customers
When it comes to creating partnerships and long-term profitable relationships with customers, you have to build them up the right way. This means that you need to earn their trust and make sure that they come back for more. The Ultimate Guide to Generate More Website Traffic , You can do this by building long-term relationships with your customers, being considerate and patient with them, and most importantly, by treating them like human beings.
The long-term success of your organization depends on the rapport it can build with customers over time. Today’s customers are constantly evaluating the relationship they have with the brands in their lives, and a few missteps could cause your company to get dumped. On the other hand, if you can consistently impress your customers with caring, personalized service, you can dramatically increase their lifetime value.
You need to make sure that you put your customers first, which means that you want to know what they want, when they want it, and how they want it. You need to be responsive to customer queries and concerns and allow them to send you feedback if they’re happy with the products or services that you offer.
You also need to remember to update your content on a regular basis. The Ultimate Guide to Generate More Website Traffic , You need to be proactive and ensure that your site stays relevant and up-to-date. If people are finding things to be stale or old on your website, then they are likely going to leave before they come back again.
4. Make sure that your site isn’t just selling things
Your site shouldn’t just be a place to sell products or offer services. You need to distinguish your site from all the other sites out there by creating a unique brand that is distinguishable from others and that people will want to come to. This means that your site needs to be focused on what you do, not just on what you have.
All of the time, money, and energy you’ve put into planning to start your business, developing your product or services, getting your new website live, and perhaps running some advertising was not in vain.
You’re not expecting your website to be ranking top of Google overnight (although, you may do well if you’ve read our book, “How To Get To The Top of Google“), but you were expecting at least a few sales and conversions at the beginning to make it all worthwhile — Yet, after a few weeks of your site going live you’ve very few or almost no sales or conversions recorded.
Your site needs to showcase your latest creation or your upcoming event, but it shouldn’t just be a gallery of shots of your latest work. It should be more than that. Your site also needs to be engaging and user-friendly so that users are more likely to interact with it and leave positive feedback. The Ultimate Guide to Generate More Website Traffic , If a user finds the site too complicated to navigate or that it’s too difficult to understand what they have to do to leave a review, then they may simply never do so.
5. Write and update your blog everyday
Although it might seem like a good idea to post updates to your blog automatically, you need to write and update your blog everyday in order to set it apart from other blogs and earn more traffic to your website. Your blog is the place where you can showcase what you’re up to, give advice and provide information for your customers and followers.
Obviously, high-quality content matters and you can’t afford to push out tons of low-quality posts every day. The Ultimate Guide to Generate More Website Traffic , You’ll only get lost in the noise of 1.2 million types of content published every day. Of course, with well over two hundred posts and almost eight months under our belt, we’re not dead yet, but that first moment of panic was a turning point for me. I knew I had to create some techniques for coming up with lots of ideas.
It’s also a great place to network with other bloggers and make new friends in the industry. You’re going to want to post updates on a daily basis if you want to keep your blog growing and getting traffic. It’s especially important to post updates on a daily basis if you have a new blog platform that you’ve just started using. You can also use your blog to promote your other websites and products that you love. If you have other websites or products that you’re keen on, then it will be much easier for potential customers to find you when they’re looking for you.
6 . Don’t be afraid to ask for feedback from your audience
You need to remember that your potential customers are reading your site for a reason. They’re probably looking for information about new products or services that you’re likely to be offering. You therefore need to make sure that they’re getting the goods by being as transparent and honest as possible with them.
Getting feedback from peers is one of the most useful tools we have for enhancing our performance. Peer feedback is in real time, looks at learnt skills being used in real situations, and it’s from ‘end users’. The Ultimate Guide to Generate More Website Traffic , But how we go about asking for this feedback has a huge influence on how useful what we hear will be. No more ‘Do you think my presentation was OK’? type questions, what do you really want to know?
If a prospective customer finds something on your site that you don’t want them to see, then it’s your responsibility to let them know so that they can decide whether or not they want to continue on your website. You also don’t want to be afraid to ask for reviews from your potential customers. It may seem like a bold move, but you actually want to receive customer feedback. It motivates you to create better products and service and it helps you identify areas for improvement.
Well, it’s finally happened. You’ve finally found the guide that answers all your questions about generating more traffic to your website and making sure that those visitors are actually interested in what you have to offer. The Ultimate Guide to Generate More Website Traffic , As you’ve just seen, there’s no need to be afraid of getting traffic to your site. The only thing that you need to do in order to get more traffic is to create better content and update your blog on a regular basis.