When you first hear the term ‘social media’, your first impression might be that it’s a lot of (hash)tweeting, (fb)likening, and (reddit) up. No one wants to feel like a social media apologist, but it turns out they have plenty to do with generating leads.
For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. Generate Leads using Social Media More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news.
That’s because social media is already used by businesses who are looking to connect with their target audience. So, how can you leverage your own social media account to generate new customers? Let’s take a look at how.
Here Are The 4 Reasons How to Generate Leads using Social Media?
1. What is a lead?
A lead is someone who has shown an interest in your product or service. This can be via word-of-mouth, a sales rep mentioning your brand or products, or even a tweet about your brand or products. Generate Leads using Social Media You get the point – there is a chance someone is going to click on your content and become a customer.
In a sales context, a lead refers to contact with a potential customer, also known as a “prospect”.
Depending on the organization, the definition of the term “lead” may vary. For some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact. Generate Leads using Social Media But what remains the same across definitions is that a lead will potentially become a future client. Sales teams therefore have a responsibility to convert a maximum amount of leads to maintain a good Conversion Rate .
2. What can you do with a lead?
When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.
Once you have a lead, you can ask them any question you like, and they will usually be more than happy to help. Your lead can give you valuable information, like their thoughts on a certain topic, where they are in their buying journey, or which companies they trust to do business with. Generate Leads using Social Media All of this information can be used to help you create a more personalized experience, and even build a relationship with them.
3. Why creating and maintaining good social media content is key
Let’s be real for a second. You only get one shot at making a first impression with your new customer. You don’t have a month to waste, and you don’t have time to make a half-hearted attempt. You need to create a relationship-building experience if you want to build a long-term relationship with your customers.
But as you may have figured out, the battle for social media users’ attention is quite a fierce one. The harsh competition has been driving marketers to come up with new content and ways to utilize it to win the attention of social media users. Generate Leads using Social Media If you are sure that your content has value, you can brute-force your social media growth by using sponsored posts and tweets on Facebook and Twitter, announce follow-up stories and reach out to influencers in your industry.
If your brand isn’t actively engaging with their social media audience, then you’re missing out on a huge opportunity to create genuine relationships with new customers.
3. How to set up your own Facebook page
Facebook is definitely king when it comes to social media, and it’s easy to see why. You can build a strong Facebook following very quickly, and there are a number of ways to do so. Generate Leads using Social Media You can create a Facebook page for your brand or product, and then link it to your email, website, or even your mobile app. Your Facebook fans will automatically become your customers, and you will be able to convert these customers into leads.
You can also create a Facebook group for your business, where you and your customers can connect, share ideas, and discuss your brand. In this way, you can grow your business organically, and also connect with other brands and entrepreneurs in your niche.
After you create a Facebook page, you’ll be the only person who can edit the page information and post updates to the page’s Timeline. Generate Leads using Social Media However, if you’d like to give other people permission to do these things, you can add them as page administrators.
4. How to use Instagram
Instagram is a social media platform that emphasizes photo and video sharing via its mobile app. You can take, edit, and publish visual content for both followers and non-followers, as long as your account is public. Users can interact with your content via likes, comments, shares, and saves.
If you’ve been around the social media scene for any length of time, then you’ve probably come across Instagram. This mobile photo and video sharing app is a huge hit with the Millennial generation, and it can also be found on a number of smart devices such as the Apple Watch. Generate Leads using Social Media The selfie stick has become a symbol of Instagram, and it’s easy to understand why.
Taking selfies has become a part of everyday life for many, and Instagram is a great way to share these images with the world. The beauty of Instagram is that it allows you to connect with your customers in a very visual way. You can create a photo collage using the photos you receive from your followers, and show them off to the world. Generate Leads using Social Media You can also use Instagram to send reminders about your brand’s services, or even sell products. This is another great way to city-link your brand with products and services, and generate more leads.
Social media can be a great way to discovery-hunt your customers. You can find them through their digital footprints, and then connect with them on their terms. Generate Leads using Social Media It’s also an important way to build relationships with your customers, whether they be social or business.
You can use social media to: – Discover what your customers likes and dislikes – Create a relationship with your customers – Send push notifications when your customers service is needed An effective social media strategy can help you build a customer base, and increase your sales. All you need to do is implement some strategy, and you will be well on your way to success.