Online traffic is at an all-time high, with more people than ever before looking to save time and get things done online. As a result, website traffic has grown 20 percent over the last year alone. That’s a lot of potential customers who could be reached if you invested in getting your content right. However, not all websites are created equal. Use of Social Media to Boost Traffic The higher the quality of your content, the better your chance of getting noticed by potential visitors. That’s because people will only spend so much time reading blog posts and articles that appeal to them.
Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels? As we all know, social media has the ability to be a major source of traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site.
That’s why it’s important to have social media accounts that drive Direct Traffic to your website . According to a recent study from Kiip, 54 percent of businesses surveyed said they use Instagram or Facebook to drive traffic back to their site. Use of Social Media to Boost Website Traffic In this article, we’ll explore how you can use Social Media as a Marketing Tool to get more people visiting your website for business purposes.
Here Are 6 Guidelines for Use of Social Media to Boost Traffic ;
1. Get to Know Your Audience
The best way to get to know your audience is to get them to try out your products or services. By offering free samples or trial offers, you can get people to click on your ad and visit your website. If you primarily sell business-to-business products, you should definitely create a Facebook or Instagram presence for your business.
With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. Use of Social Media to Boost Traffic, Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. Walk away with enough information to make at least a handful of conclusive statements about your target audience.
By establishing a relationship with your customers on social media platforms, you can earn more referrals and get more sales from them. By targeting your audience on social media platforms, you can increase your website traffic by up to 50%.
2. Use Influencer Marketing
In order to boost your website traffic, you need to partner with influencers. Influencers are individuals who have achieved a level of fame through their content and channels. Examples of popular social media channels with large numbers of followers are Instagram, Facebook, and YouTube.
Influencer marketing is a strategy that businesses use to promote their products and services by partnering with popular social media users or bloggers. Influencers usually have a large, engaged audience that brands can tap into to build credibility and even drive sales.
Engaged audiences typically follow these content creators. Use of Social Media to Boost Traffic , Advertising to them across different social media platforms enables your company to extend the scope, improve brand awareness, and generate new leads for your sales funnel through buyer personas.
With over 100 million users on Facebook and over 100 million users on Instagram, these platforms are great places to partner with influencers. Influencers can boost your brand’s visibility by creating new followers and growing existing ones. This increase in followers gives your brand more exposure, which can result in more sales.
3. Create Great Content
Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage your customers and maybe even create a community. Use of Social Media to Boost Traffic, (Plus, you can always use the resulting SEO boost.) According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016, with the trend showing no signs of slowing down as we head into 2018.
In order to get more people to click on your ads, you need to provide them with useful content. Although people love to click on ad links in order to get to the content, sometimes people will click on your links without even reading the content. In order to get people to click on your ads, you need to provide useful content.
By creating blog posts and videos focused on your products or services, you can increase your website traffic by up to 50%. To create a video for your website, begin by familiarizing yourself with the basics of video marketing. Use of Social Media to Boost Traffic, Next, create a scoping out of the type of content you want to create. Once you’ve developed an idea of what type of content you’d like to create, head to the shops and start shopping.
4. Use Guest Posting and In-Feed Back to Boost Your Website Traffic
The basic definition of guest blogging is pretty straightforward – it means posting on another person’s blog as a guest.
You contribute content to someone’s blog and in return you get an external backlink to your own blog and wider exposure.
It’s a simple concept with a clean sounding, win-win logic, but why exactly is guest posting a good idea?
Guest posting is the act of writing articles for other websites and posting them on your site. In other words, you become a guest author. For example, you can guest post on large blogs or websites with millions of readers. Use of Social Media to Boost Traffic, You can also create content for groups on social media platforms and create in-feed back on your website.
A great way to get your website traffic, and generate more sales, is by offering different types of content related to your niche. By creating different types of content for your website, you can build brand awareness and increase your website traffic.
5. Use Video Marketing
Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium. Video content marketing is when brands produce video content to raise their profile online. Use of Social Media to Boost Website Traffic, Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos.
The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms. Small businesses like yours are increasingly using videos to attract, convert, and retain new customers with great success.
6. Ask for Reputation Building Contributions
One of the best ways to get more traffic to your website is by asking for recommendations from other website visitors. By publishing a few reviews or recommendations on your website, you can encourage people to click on your ad and visit your site more often. Use of Social Media to Boost Traffic, When people click on your ads, they’re more likely to continue to your site and make purchases.
Combining reputation management and marketing strategies can significantly enhance the results of your campaigns. Managing your reputation increases trust with potential customers, and positive reviews and brand mentions can easily be repurposed for social media marketing content.
You can also ask for recommendations from your social media followers. By posting a few reviews or recommendations on your website and inviting your followers to click on the ad and purchase your products, you can encourage more people to take that first step towards making a purchase.
Conclusion
Website traffic is at an all-time high, with more people than ever before looking to save time and get things done online. As a result, website traffic has grown 20 percent over the last year alone. That’s a lot of potential customers who could be reached if you invested in getting your content right. However, not all websites are created equal. Use of Social Media to Boost Traffic, The higher the quality of your content, the better your chance of getting noticed by potential visitors. That’s because people will only spend so much time reading blog posts and articles that appeal to them.
That’s why it’s important to have social media accounts that drive Direct Traffic to your website. According to a recent study from Kiip, 54 percent of businesses surveyed said they use Instagram or Facebook to drive traffic back to their site. In this article, we’ll explore how you can use Social Media as a Marketing Tool to get more people visiting your website for business purposes.
