Brands often work tirelessly to leverage social media in order to boost online visibility and revenue. They want more clicks, more likes, and they want to create a positive user experience. Use Social Media to Grow Personal Brand, Across all of your social profiles, you have to maintain a certain consistency with your brand. When people want to learn more about you, they may search for you on a number of social outlets.
Presenting yourself in a consistent manner helps you control their perception of your personal brand. You can damage an otherwise impeccable reputation if one of your profiles shows up with content or images that don’t represent you well.
Imagine a world where everyone had a personal brand. Personal brands are becoming more and more important with each passing day. They’re not just for celebrities or rich people, either. Your personal brand can be used to promote your products, services, and goals as easily as your name.
In the digital age, this isn’t a crazy idea. We all know that using social media to market your business is one of the best ways to grow your company. So why not use it to help you grow your personal brand, too? Here are some ways you can do just that.
Here Are The 5 ways to Use Social Media to Grow Personal Brand;
1. Be transparent with your audience
Many businesses know the term “brand transparency,” but not all of them understand just how essential it is in building trust with consumers and maintaining the health of your brand. Brand transparency indicates how a brand shows itself to be open, genuine, and accessible to internal and external stakeholders. Use Social Media to Grow Personal Brand, When a brand is transparent, it reveals information about its goals, values, prices, operations, financial statements, and even data that could be considered sensitive, like business impact on the environment.
Wiser consumers are looking for businesses that are upfront about what they provide and how much it will cost. They don’t want to be sold to, or take advantage of, by businesses that are keeping many of their customers in the dark. It’s important to be transparent with your audience, particularly when you’re starting out in business. By making your pricing, delivery, and other important details upfront, you prevent a lot of anxiety and uncertainty in your customers.
2. Let your audience see what you’re made of
A great way to show off your products and grow your personal brand is to post photos and videos of your products or services. You can promote your products, services, and goals in general in the photos, but be sure to focus your attention on what your product or service can do for your customers. Post photos of your products that demonstrate their benefits.
An interactive presentation is much more likely to keep your audience’s attention and build rapport with them, and there are a few simple ways to achieve this, from live polling to asking questions throughout.
Listening to a presentation for any length of time can be a difficult process. If you don’t involve the audience, they’ll start to play with their phones, talk to colleagues and generally lose track of what you are saying. Use Social Media to Grow Personal Brand, Once this happens and you start seeing that the audience would rather be somewhere else, you’ll start feeling anxious and might try to speed up the presentation.
For example, in one photo you can see that your product helps people lose weight, look younger, and feel healthier. In another photo, your product helps people increase their productivity and decrease their workload at work. These are all benefits that your product can provide, and the photos help you sell the benefits of your product to interested customers.
3. Show, don’t just tell
We all know that brands are made up of more than just text and images, after all. Show, don’t just tell. When it comes to advertising, showing is definitely better than just telling. There are a few different ways to do this. In one photo, you can see that your product can help people get more work done and have more time for other important things in their lives.
Show, don’t tell is a writing technique in which story and characters are related through sensory details and actions rather than exposition. It fosters a more immersive writing style for the reader, allowing them to “be in the room” with the characters.
When done right, showing draws readers into the narrative with truly immersive description. Use Social Media to Grow Personal Brand, It contributes to story development but also leaves certain things up to the reader’s interpretation, which is much more interesting than making everything explicit.
In another photo, you can see that your product can reduce stress and improve sleep. In yet another photo, you can see that your product can help people eat healthier and lose weight. By putting your focus on what your product can do for your customers and less on what it contains, you let your audience decide if they want to buy from you.
4. Keep learning and grow as an individual
As your business grows, you’ll inevitably make mistakes and make mistakes others have made. Not only that, but you’ll also realize that you, like many people, are not very good at what you do. Use Social Media to Grow Personal Brand, As your business’s owner or CEO, it is your job to recognize these issues and learn from them, rather than sweeping them under the rug or blaming others for your mistakes.
Careers can be rewarding, exciting and the source of growth and exposure to new ideas, but it’s easy to reach a point where you’re no longer learning or growing. If you want to excel in your career, get promoted and find satisfaction in your work, continuing to grow and learn will ensure you never wake up on a Monday morning dreading the week ahead.
If you keep doing that, though, you will likely remain a poor manager or CEO. You will never grow as a person because you will never get honest and straightforward feedback on your abilities. You’ll never grow as a leader because you will never take the time to figure out what you need to do to be successful.
5. Help others and share their stories
Personal brands are about more than growing your business. They are about growing your own character as well. By helping others along the way and sharing their own stories, you are building your own personal brand and helping your customers feel good about themselves for purchasing from you. These days, social media has made it incredibly easy to spread the word about your business and its products.
What’s interesting to me is that I knew I was doing this. Use Social Media to Grow Personal Brand, It’s not like I hadn’t considered what my stories are. I had a good sense of some of the details I might want to tell people. But as I inched closer to them, I started to feel deeply uncomfortable. I was getting up close with the messy details of my life and let’s be honest, that’s not always the easiest work.
You can even schedule regular giveaways on social media to help build your brand and increase your engagement with your customers. By sharing your own story and others’ stories, you are also teaching your customers that you are honest, genuine, trustworthy, and helpful.
Now that you know a bit about personal branding, it’s time to put it into action. The most important thing you can do is get started today. Not only will your business benefit from using social media, but so will your personal brand. Use Social Media to Grow Personal Brand, By using social media to promote your business and grow your personal brand, you can make your brand even more powerful and impactful than it already is.